You’re So Vain – (You Probably Think This Blog is About You)
We’ve seen companies of all shapes and sizes across a wide spectrum of industries. In spite of their differences, all share a common goal – to market in a way that most effectively speaks to the target...
View ArticleLess is More – DUH
Once in a while, we can all use a good reminder of how simple execution of a great idea can be more effective than all the bells and whistles you can shake a stick at….and, what’s with the stick...
View ArticleWho Are You Calling an Artist?
We have a bone to pick with those well-meaning name-callers who like to refer to us as the “a-word” – artists. While their verbal path may be paved with good intentions, and there is a certain element...
View ArticleProtect Your Web Site Content Against Plagiarism
A while back, we were introduced to a site that lets you type in your web site’s domain name – or even a specific page URL on your site – to see if the content on your page is being used on any other...
View ArticleThe Value of Design
WHAT? Design is omni-present. It cannot be escaped. Everywhere you look, every object you see, every book you read, every billboard in your line of sight, advertisements in magazines, newspapers and on...
View Article“Corporate” Design Doesn’t Have to Be Boring
You may hear many creative types express that they feel working on “corporate” projects is boring, limiting and stuffy. However, the more restrictive a project’s guidelines, the greater the challenge...
View ArticleWhat a Brand IS – And IS NOT
With terms like branding, brand identity, corporate identity and a host of other terms related to corporate brand building finding their way into the jargon of nearly every businessperson on the...
View ArticleService vs Product Marketing
If you manage a service-based business, you’re certainly aware of how ineffective some traditional product-based marketing approaches can be in promoting your company. The fact is, if you provide a...
View ArticleRe-Design to Re-Define
In a market where companies are always in search of ways to outsmart the competition, giving your collateral and identity an overhaul is a great way to reinvent yourself. Not merely an aesthetic...
View ArticleGoal-Setting First Step Towards Success
As obvious as it might seem, actually writing down goals for your company for the coming year is something few people actually take the time to do. In the absence of a set of written goals and a...
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